7 quick wins for your DIY fundraising

Normal 93b7ac84c81285c977e24bd7db075219e066a4e7
29-07-2020 | 08:00

Do you have an active support system that loves to help your organisation? An online fundraising platform is a perfect way to facilitate your fundraising needs. 

How do you make sure that your supporters will successfully raise funds? In this article, we'll provide you with 7 quick wins for your DIY fundraising.

1. Put together a toolbox for people who want to start a DIY fundraiser  
People want to support your organisation are worth a lot, that's why you need to guide them. A way to help your supporters is to provide them with materials they can use for their DIY fundraiser. Think of shareable graphics for social media, examples of news articles for local media, printable posters, a checklist on how to approach their network, etc. Anything that makes fundraising more fun, easier and more successful for DIY fundraisers.

2. Think of fun fundraising challenges
Fundraising is not going to take care of itself. Supporters have to be in it for the long haul. It can be hard for your supporters to stay motivated when fundraising. Support them by providing small challenges that link to different milestones. Send monthly challenges via email to all your supporters or send them a personal challenge. Here are some examples of different challenges:

  • x donations of x euros in x days
  • donations from x family members
  • donations from x colleagues
  • €100 within x days

Challenge your supporters to get their friends to start a DIY fundraiser too!

3. Praise successful supporters
Successful supporters can be an example for people who are stuck or just getting started. Putting them in the spotlight (for example by praising them on your corporate platform) can inspire others. You can appoint a 'fundraising hero of the month' on your social media and in your email newsletters. By asking your fundraising heroes about the personal tips & tricks, they can teach others important lessons. There even might be a chance that your fundraising heroes want to guide other supporters!

4. Have a default target amount
You can stimulate supporters who've just started to raise more money by proposing a default target. Some people find it hard to set a target themselves. What should be the target? A way to determine that is taking the average amount raised and choosing a target slightly above that. This is a great way to increase your average.

5. Make sure that people fill in their personal fundraising page
An attractive fundraising page filled with great motivation and images will raise more money. Help your supporters with this process. Default images can make a website look good, even if the supporters didn't have time to add their own pictures.

6. Combine online and offline
A good combination of online and offline fundraising can raise more money. You can facilitate this as part of your toolbox by offering supporters printable fundraising forms (as part of your toolbox from tip 1). 

7. Provide supporters with tips on spreading their fundraiser
There are people who have supported and raised money for your organisation in the past. Spreading their personal fundraising page is probably not a problem for them. However, there are people who don't know how to turn their fundraiser into a success. That's why it's important to support these people with tips about spreading their page. Kentaa offers default tips on the Peer-to-Peer fundraising platform. 

The best way to motivate supporters will differ for every organisation. That's why you should listen closely to the people who use your platform. Don't be afraid to ask for their needs. You can raise more donations by helping each other.