10 GivingTuesday ideas for not-for-profit organisations

GivingTuesday is coming up again, on November 29: the international day to do good and give money. The positive counterpoint to the shopping rage of Black Friday and Cyber ​​Monday.

GivingTuesday enjoys increasing fame in the Netherlands. Something that we, as a partner of the Dutch branch of GivingTuesday, greatly encourage. We see GivingTuesday as an excellent opportunity for charities.

That's why we help you on your way with some good ideas:

1. Use Matchfunding
   Ask a company to double your donations on GivingTuesday, or to make a donation to everyone who starts a fundraiser for you that day. A nice way to help them get started.
   
   Or take the reigns yourself! Encourage your fundraisers by matching a donation or kick off their fundraiser with a donation to help them get started. Plant a seed and help it grow!
   
   
2. GivingTuesday Guerrilla Challenge
   Ask people to do a small, short fundraiser that Tuesday. For example: Bootcamp for charity, running 10K, crafting for charity, recording and sharing a video, raising money with friends and family...
   
   
3. Give back: Thank your supporters <3
   GivingTuesday is a great time to thank your supporters, donors and fundraisers. You do this, for example, by organising an 'impact webinar' in which you show what has been made possible thanks to them. This way you build a closer relationship with your supporters. You can also send them a special thank you video from the director or an ambassador!
   
   
4. Sale, sale, sale! Big discount on your event registration fee.
   Do you have a fundraising event where you ask for a registration fee? Give registrants a generous discount on GivingTuesday! That way you can boost the number of participants for your event.
   
   
5. 10% of Black Friday
   Challenge your supporters to donate 10% of their Black Friday spending to your cause. It can also be 20%... ;)
   
   
6. GivingTuesday Crowdfunding reward
   Create a special reward for your crowdfunding project on GivingTuesday. First come, first serve. 
   
   
7. Impact report on social media
   Use social media throughout the day to inform your supporters about their impact with the hashtag #GivingTuesday. This way you increase awareness for your cause, and at the same time, you can put donors and fundraisers in the spotlight.
   
   
8. Give them a Hand: Special GivingTuesday tools for your fundraisers
   Create a toolbox for the supporters with which they can generate extra awareness for your cause on GivingTuesday. Create social media headers, profile pictures, shareable graphics, sample posts, etc. And don't forget to use the hashtag #GivingTuesday.
   
   
9. Ready, set, GO!!!! Start your year-end campaign
   Kick off your year-end campaign on GivingTuesday. Don't have one? Consider giving a preview of what lies ahead.
   
   
10. And another gift from us: € 200 discount on Digicollect
    Maybe you already have a good idea for GivingTuesday, but you don't have the right platform yet. That's why we make you a nice offer in the spirit of GivingTuesday. Start with Digicollect before November 1st and receive a €200 discount on the set-up costs! (from € 499,- for € 299,-)
    
    Interested? Contact us .

You can make GivingTuesday as big or small as you want. Whatever you do, benefit from the global movement and put good doing and giving on the map for your organisation. On www.givingtuesday.nl, you will find many more valuable resources! And do you want to share your good ideas with us? Send them to us on Twitter or LinkedIn.