2022 in review: Facts and Figures of the Digicollect platform | infographic

Online collection with Digicollect exploded in 2020 when the corona crisis stopped door-to-door collections. There was a logical shift from offline to online, which we could respond to quickly with our customers, thanks to Digicollect. In 2022, many door-to-door campaigns were possible again, but what about Digicollect? In the infographic below, we look at the most important figures of the past year. The most important statistics are explained below the graphic.

The door-to-door collection is back, and online collection holds up

 Many door-to-door collections went ahead in the past year. Quite a relief for collecting organisations. However, online collecting has earned its place in the fundraising mix, which increased the total revenue of Digicollect campaigns by 2% compared to 2021.

In addition to nationally collecting organisations, whose proceeds partly shifted back to the offline collection, more and more other organisations are also using Digicollect. Its usage includes campaign weeks, birthday fundraisers, anniversary or in memoriam fundraisers, or particular causes.

Digicollect remains an accessible platform for peer-to-peer fundraising, and our expansions in corona times have made the platform more flexible.

The average donation amount is almost 15 euros

The amount donors give on average increased by 40% in 2022 compared to 2021, to € 14.69 - An average donation that is increasingly distant from the relatively small amounts of the offline collection.

Active collector raises € 220,-

On average, an active (at least one donation in the collection box) collector raised € 220,- in his collection box. A collection box had an average of 11 contributions in 2022.

Mobile dominant device for donating

Digicollect platforms received the most donations via mobile. 91% of all donations were done via a mobile device, accounting for 81% of the total revenue of Digicollect websites.