4 successful fundraising cases from the Fundraising Inspiration Day

Last spring saw our annual Fundraising Inspiration Day. It brought together 100 of our customers for a varied online fundraising programme. One of the things that makes our Kentaa Community so strong is that those who fundraise also want to share what they know. They did so again this year in the form of 4 'Pecha Kucha' cases, where they shared the essence of their success stories with us in 20 slides and 6 minutes and 20 seconds:

1. KNRM: Successful local fundraising by volunteers
   
   
   In addition to existing fundraising methods such as a door-to-door campaign, KNRM was looking for a future-proof way to fundraise, with which they could empower local rescue stations to fundraise themselves. Their choice: crowdfunding via the Kentaa platform . Why did they choose to place the fundraising responsibility on the rescue stations? “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.”
   

   Crowdfunding does not happen automatically. That's why KNRM organised a training session to help the volunteers behind the rescue stations get off to a good start. (Not all volunteers are born fundraisers). KNRM set up the stations' crowdfunding pages, and set concrete goals to make life as easy as possible for the stations.

   KNRM's first project was ambitious: a new boat, in response to the surfer drama in Scheveningen. KNRM raised an impressive €250,000, thanks to a good media plan and the fact that donors were able to convert their emotions about the disaster into concrete help (through a donation). The huge project had the added benefit of other rescue services recognising the potential of crowdfunding.

2. Amsterdam City Swim: From a sports sponsor event to a sports community event
   
   

   Since 2012, the number of participants and donations for the Amsterdam City Swim had been declining. The course had to change. That's why the Amsterdam City Swim 2022 experienced a metamorphosis.

   From focusing on the sporting element to focusing on the community of ALS patients and their families. The organisation achieved this by putting the people for whom the money was raised first: 65 ALS patients took part and participants swam specifically for a 'Wave Hero' and an ALS patient. This created a much stronger connection between the participants and the cause, resulting in the counter on their Kentaa platform rising from €400,000 to €1.2 million in one month.

3. Make-a-Wish: Companies intrinsically involved in impactful fundraising
   
   

   The Make-a-Wish Business Challenge challenges companies to play an active role in making a wish come true for a sick child. Make-a-Wish charges an entry fee of €2,500. In addition, the team of employees actively helps to organise the wish day. Many companies see this as a team outing.

   On the day itself, the company also raises money (at least €2,500) through the Kentaa platform. They do this as a team or with several teams, against each other or against other companies.

   As well as raising funds, this generates a lot of awareness for Make-a-Wish as companies actively communicate about the challenge and the creative solutions they come up with provide a wealth of inspiration. The Business Challenge also creates a long term relationship with these companies and donors.

4. Voedselbanken Nederland: Local fundraising with student help creates ambassadors
   
   
   

   In 2019, Voedselbanken Nederland drew up a plan for online fundraising with a twofold objective: to strengthen the image of Voedselbanken in the eyes of the public - and to attract a larger group of investors - and to excecute the plan locally as well, with the food banks themselves playing a role.

   Corona put a stop to this, but in 2022 an opportunity arose. Students from Hogeschool Utrecht were placed with 50 local food banks to start online fundraising via the Kentaa platform. For each location, a separate segment was created where the food bank (with the help of a student) could raise funds for that location. In total, this first initiative raised 12,000 euros. And perhaps more importantly, the students became ambassadors for life.